Description

Channel picnic-inspired charm when you slip into this breezy seersucker dress sweetened with a bandeau bodice and balanced by a mid-length A-line skirt.

NEXT

In 1981, seeking to diversify into womenswear, Hepworth acquired Kendall & Sons, a Leicester-based retailer specializing in rainwear and ladies’ fashion. This acquisition led to the creation of the Next brand, with the first Next womenswear store opening on February 12, 1982.
Under the leadership of George Davies, appointed as Chief Executive in 1984, the company transformed 50 Hepworth stores into the Next format, introducing menswear and developing mini department stores that combined women’s and men’s clothing.